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Ivan Bjelajac

VP of Business Development at Tenderly


Ivan Bjelajac is the Vice President of Business Development at Tenderly.

He is the co-founder of Digital Forensics Initiative Archibald and the co-founder of Blockchain Forensics Forum Belgrade.

He also serves as a Partner & Board Member at Attic42, where he assists founders in areas like business strategy, execution, fundraising, networking, investor relations, and go-to-market strategy. With over 20 years in the tech industry, he started as an engineer and later became a serial entrepreneur. He has been involved in six successful startup exits between 2012 and 2022.

He contributed to building Devana Technologies – one of the most successful Serbian tech companies at the time – as an early employee, then COO and later CEO. Their product ManageWP was acquired by GoDaddy, which was GoDaddy’s first European acquisition and led to him becoming the Operating Director for GoDaddy Europe.

A number of people who worked at Devana Technologies went on to become entrepreneurs themselves and started their own companies. Some of them also joined the Web3 revolution.

After leaving GoDaddy, Ivan became Co-founder and CEO of MVP Workshop, one of Europe’s pioneering blockchain product development companies where he worked hands-on with leading projects in the space.

Ivan has been named 2018 EY innovative entrepreneur of the year, and one of the “30 under 30” most successful Serbian entrepreneurs in 2011. Ivan is a partner and board member at Serbian Venture Network, and he was a startup mentor at Google Launchpad, Founder Institute, StartIT Startup Academy, ICT Hub, and EKOF Startup Centar, and he is currently an active angel investor at Business Angels group organized by Digital Serbia Initiative.